#PMCRideFinds: Ride, Find, Share

There are only two more weekends before THE weekend you’ve been anticipating, the 33rd annual PMC. As you venture out on your remaining training rides, show the PMC what you see during each ride.

The PMC launched its first ever, #PMCRideFinds campaign, a Twitter hashtag campaign that will offer people a glimpse into what PMC riders experience during their training rides. During your ride, take photos of things you find interesting, locations you visit, and even people you meet along the way. Then, upload these photos to Facebook and Twitter with the #PMCRideFinds hashtag. The goal is to have #PMCRideFinds become a trending topic on Twitter leading up to PMC weekend to raise awareness about the PMC and its mission. Riders are also encouraged to include a link to their PMC profile page so people who see your tweet can easily make donations to your ride.

#PMCRideFinds is a unique campaign in which PMCers are utilizing social media to tell a story beyond fundraising letters, emails, bake sales, etc. Your training rides are taking you to places your car will never be able to. And what better way to memorialize these moments than to take a photo and share it with others? By photographing the distances you travel from your hometown, the beautiful scenery you uncover on your early morning rides, and the new people you meet on your bike, you can help to share your story and journey to non-cyclists.

For those with an Instagram and a Pinterest account, you can post the photos on these sites, with the #PMCRideFinds hashtag to expand your reach beyond the PMC community. Be sure to follow the PMC’s Pinterest account so we can pin your photos to the #PMCRideFinds board.

When posting photos to your social media networks, don’t forget to write a brief description about what your photograph is, or how you came upon the scenery, etc. Also, if you’re a PMCer who sees a post of another PMCer’s #PMCRideFinds photos, please share and retweet to your followers, in hopes to create a viral campaign that will inspire fellow cyclists and potential donors while raising awareness, days before the 33rd annual PMC event.

If you have any questions, contact Lilian Ma at lilian@teakmedia.com.

Best of luck on your remaining training rides!

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Bobby Valentine receives his first PMC Jersey

Red Sox manager Bobby Valentine will ride in his first PMC on Aug. 4.

Today, PMC Founder and Executive Director Billy Starr and New Balance CEO and 6-year PMC rider Rob DeMartini presented Valentine with his PMC jersey and welcomed him to the team.

New Balance and the Boston Red Sox are co-presenting sponsors of the 33rd annual Pan-Mass Challenge.


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PMCer Launches Who Says I Can’t TV

Jothy Rosenberg, 55, is a nine-year PMCer, cancer survivor, author, and a disabled athlete, who overcame many obstacles after losing a leg and a lung to osteogenic sarcoma at the age of 16. Since then, he has made it his mission to share the stories of many like him who have taken on challenges head on and become athletes.

Through his YouTube channel, Who Says I Can’t, Rosenberg will interview other disabled athletes who have trained for marathons, triathlons, and even the Paralympics for Team USA.

Subscribe to Who Says I Can’t TV on YouTube to watch his most recent interviews and to hear the inspirational stories of disabled athletes across the country.

Rosenberg aims to raise $7,500 for the PMC.

Please share his YouTube channel to support a fellow PMCer on his quest to feature motivating stories of disabled athletes around the country. Who Says I Can’t TV link: http://youtu.be/Ty_-NaLk3gA

Watch the Who Says I Can’t Series Introduction here:

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PMC Day at Fenway was a grand slam

On Saturday, June 9, 33 cancer survivors who are PMC cyclists came together to celebrate the 33rd annual Pan-Massachusetts Challenge (PMC) and the Boston Red Sox Foundation’s 10th year as presenting sponsors of the PMC.

Just hours before the game, Billy Starr, PMC founder and executive director, and Larry Lucchino, president and CEO of the Boston Red Sox, spoke passionately about the meaning behind PMC Day at Fenway Park and posed for photos with Red Sox wives, Stacey Lucchino, and Tiffany Ortiz.

As trails of baseball fans took to their seats, a short video highlighting the PMC organization played on the JumboTron.

Minutes later, PMC cyclists representing towns in Massachusetts, New Hampshire and New York rode their bicycles around the warning track as part of a pre-game ceremony during which PMC volunteers stood in front of the Green Monster to catch the falling American flag that unveiled the PMC logo.

Following the survivor parade, Krystn Cinelli, 27, ofHaverhill, sang the national anthem and PMC Team 9 Pedal Partner and cancer patient, Tim Burke, 12, of South Boston, eagerly shouted, “Play ball!”

PMC Team 9 Pedal Partner and cancer patient, Tim Burke, posed with Billy Starr, Tiffany Ortiz, and Stacey and Larry Lucchino.

To officially start the game, Diane Legg, 49, of Amesbury, threw the ceremonial first pitch. With the help of Wally the Green Monster, Joey Bianco, 14, of Natick, and Samantha Burns, 8, of Weston, served as bat kids.

At the start of the fourth inning, Emma Zeiger, 14, of Needham, was honored by the Red Sox as a Child-Hood Hero for her outstanding contribution to her community as a member of the PMC family.

Wally the Green Monster and Emma Zeiger

As a special tribute, Bill Cantor, 88, of Swampscott, sat in Ted Williams’ Red Seat sporting a straw hat to commemorate the day in 1946 when the straw hat worn by Joseph Boucher, ofAlbany, deflected a ball hit by Ted Williams.

Although the Red Sox lost to the Nationals with a final score of 2 to 4, PMC Day atFenwayParkwas an all around win. PMC participants were recognized for their hard work and dedication to the PMC mission as well as for their personal journeys overcoming cancer.

Thank you to all our PMCers for participating in the event! Check out the full photo gallery here.

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Brunch and Cocktail Party for PMC Team Rialto-TRADE

Calling all brunchers! This Sunday, June 17, TRADE will host a Brunch Cocktail Party to support the Pan-Mass Challenge Team Rialto-TRADE with a brunch-tastic menu planned and an optional 40-mile ride for interested cyclists prior to the event.

The afternoon mix and mingle event will be held from 1 p.m. to 4 p.m. at TRADE, 540 Atlantic Ave., Boston. The benefit will feature a delicious assortment of brunch bites, an Island Creek Oyster raw bar, cocktails, beer from Harpoon Brewery, Bloody Marys, mimosas and more.

Prior to the brunch and cocktail party, cyclists are invited to join Team Rialto-TRADE and PMC Founder Billy Starr in the optional 40-mile round-trip training ride, which leaves from TRADE at 10 a.m. with a stop at Ride Studio Cafe in Lexington, Mass. before heading back to TRADE. To register for the ride, contact sean@trade-boston.com.

Team Rialto-TRADE

On August 4 and 5, Team Rialto-TRADE will take on the 190-mile Pan-Mass Challenge. The group of 10 cyclists share a passion for cycling and good food. The team is determined to train for the upcoming PMC and raise $100,000 for adult and pediatric cancer research and patient care at Dana-Farber Cancer Institute.

Tickets for the event are $50 with 100 percent of proceeds benefiting the PMC. For tickets, purchase online at Eventbrite page or by cash or check the day of. The event has a limit of 100 guests. Call TRADE at 617-451-1234 ext. 107 with any questions. For more information on Team Rialto-TRADE, or to make a donation, visit their fundraiser page.

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Non-athlete rises to the occasion in honor of nephew

Debi Fossati, 42, of Carmel, NY, is riding in her first PMC in honor of her nephew Ty, 4, who is being treated for an aggressive brain tumor.

Fossati is a PMC “Weekend Warrior,” having never played sports in high school or college, but through extensive training for the August event, she’s uncovered physical and emotional strengths that lie within.

Fossati is riding to raise necessary funds to support her nephew, and adult and pediatric cancer research and patient care for Dana-Farber Cancer Institute through the Jimmy Fund.

Learn more about Fossati’s story here: Fueled by Hope

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What drives you to be a part of the PMC?

The Massachusetts’ BMW Centers is inviting PMCers to be a part of the 2012 BMW Pan-Mass Challenge interactive photo mosaic. BMW is the official vehicle for the PMC.

PMCers can submit photos and answers to “what drives you to participate in the PMC” by clicking here. The mosaic will be displayed online beginning June 1 and all photo submissions will be fully revealed on Saturday, Aug. 4 in the BMW Rider Village at Mass Maritime Academy, which serves as a finish line for thousands of one-day riders and as the half-way point for two-day riders.

This hospitality area will be a place for riders to relax and recoup after their ride. It will feature a lounge, satellite TV and more.

Be sure to share this page with other PMCers and to tag the photo to share on Facebook and other social media platforms.

Send photos from past PMCs, photos of family or loved ones, or anything else that highlights your support of the mission of the PMC. Last year, hundreds of PMCers submitted photos to be displayed in the BMW Pan-Mass Challenge photo mosaic and it was a huge success. The 2011 mosaic can be viewed online here.

Get creative and tell everyone, “What drives you to be a part of the PMC?

Visit www.bmwmosaic.com to submit your photos today.

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